Vision and Strategy

   Vision
 

 To have the No. 1 position and be the global leader of the professional 
 cleaning equipment market

 To provide our customers with best value and innovative products

 To offer an attractive company to our employees

 

   Mission 2011: X2
   Double Our Performance

 
   Strategic Direction: Product Driven with Customer Focus
 

 Customer understanding - Improve customer understanding through 
 responsiveness and commitment

 Product development - Invest in product development in existing and
 new product areas and technologies

 Market development - Drive aggresive market development in existing
 and new markets through territory management and acquisitions

 Flow development - Drive second-to-none flow development in our
 supply chain

 Leadership - Encourage and support people leadership on all
 organizational levels

 

   Values
 

 Total customer satisfaction through long-term commitments and
 close relationships with our customers is key to the Nilfisk-Advance strategy

 Top quality products and services that meet our customer's needs
 are core to maximize customer productivity and drive down
 the total cost of cleaning

 Improving price/quality ratio and availability of our products 
 through continuous focus on increased efficiency at all levels and in all
 areas of our organization and at our suppliers